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Puma x Sega: Sonic the Hedgehog and Doctor Eggman go head-to-head in the brand's upcoming collab

Puma x Sega: Sonic the Hedgehog and Doctor Eggman go head-to-head in the brand's upcoming collab

Flashback Friday

Text: Andrea Sim


Fans of the speed demon and his nemesis, a collaboration to keep up with

In its second high profile fashion joint venture of the year (the first, with Gucci), the spotlight on Sega here comes by way of Puma — tapping on '90s video gaming nostalgia for its latest release. In a two colourway co-collection, Sonic the Hedgehog and the game's level 1, Green Hill Zone, informs the suede sneaker. 

Taking on team colours — blue for Sonic and red nemesis Doctor Eggman — the former mimics its inspiration with a furry texture and red outsole (read: Sonic's shoes), while the latter displays the Eggmobile's black and yellow stripes and Eggman's red torso. The gold hoops in the game manifests on sneaker laces and grass patches, the heel. The RS-O Sonic and RS-O Dr. Eggman also feature the game's logo and character motif, respectively. 

Puma x Sega: 

Available at LeftFoot and the Puma Select store located at The Shoppes at Marina Bay Sands. From 5 June.

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