Cara Delevingne gives Puma's Basket Heart sneakers a new look
We're not going to lie: Cara Delevingne has yet to wow us on the silver screen, but her unapologetic quirks and off-kilter personality count us fans. Now, as the frontwoman of Puma's Do You campaign — a project that celebrates strong women and aims to inspire ladies — Delevingne lends her gritty spirit to the German sporting name in hopes of creating change.
Apart from collaborating with Puma on a series of four mini films that span the issues of bullying and self-empowerment, the model-actress has also co-designed two sets of laces for the Basket Heart sneakers (above) — featuring the campaign's tagline and motivational messages. Proceeds of the laces will go to The United Nations Refugee Agency (UNHCR), a beneficiary that Delevingne has worked with since the beginning of her journey with Puma.
Watch the first episode of Puma x Cara Delevingne's Do You stories:
Also see the fall 2017 iteration of the Basket Heart sneakers:
Puma and Cara Delevingne's Do You sneaker laces are available in USA and Europe. The fall 2017 Basket Heart sneakers are now available at Puma stores in Singapore.