The newly reopened Palazzo Fendi is the maison's largest boutique in the world

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The newly reopened Palazzo Fendi is the maison's largest boutique in the world
Fendi reopens the historic Palazzo Fendi in Rome, a paradise lavishly equipped to proffer an unparalleled shopping experience

Palazzo Fendi has served as the brand's offices and retail location since 2004, and the Roman house has just reopened its landmark doors to the public. The storied building — dating as far back as the 1700s — is now Fendi's largest flagship store in the world, luxuriously accoutred to bring forth the full shopping experience. 

The newly reopened Palazzo Fendi is the maison's largest boutique in the world (фото 1)

Home to the latest in the maison's womenswear, menswear and accessory lines, within the heart of the sprawling five-story establishment lies its tour de force: A fur atelier. The unique service is placed in the hands of their dedicated master fur artisans, which caters to made-to-order requests on-site while providing the house's valued clientele with a rare insight into the craftsmanship process behind the masterpieces.

Palazzo Fendi fur atelier

After picking out the colours, type of fur and lining, and perusing the options to place your personal stamp on the accessory, expect a three to five month wait for the finished product. As the adage goes, "All good things come to those who wait," which in this case, also happens to be exquisitely made. But that's not all — fans of the brand's timeless bags are also in for a treat. The Anna, Adele, Peekaboo and Baguette bags are available under the made-to-order service, allowing you to have your way with the type of leather (or exotic skin), fur detailing and embroidery.  

The Palazzo Fendi Baguette Wall

Whether you're just popping in for a slice of the decadent experience or plan to make a day out of your visit to Palazzo Fendi, here's what to look out for. The majestic Baguette Wall, an elegant display featuring the maison's iconic bag design that's engulfed with thin, gilded spikes; the Campana brothers' work of art, The Armchair of Thousand Eyes; and a bas-relief sculpture of Palazzo della Civiltà Italiana. These are just some of the must-sees for interior design buffs, the cherry on top of an unparralled Fendi retail experience. 

Palazzo Fendi is located at Largo Carlo Goldoni, 00187 Rome, Italy. 

Text: Andrea Sim

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