Why Onitsuka Tiger's eco-friendly sneaker edit deserves your attention
The Soft Marty
Any self-professed fashion addict will tell you: There's nothing like ripping open a fresh parcel from Net-a-Porter at the end of a long day. The joy and comfort gleaned from box-fresh garments far surmount the delight of tucking into a pint of Ben & Jerry's. But since our mothers have taught us well, living by the mantra "everything in moderation" is our fort against vacuous consumerism. It is our answer to the age of rapid buying which lands on issues spanning the environmental and those pertaining to human rights.
In line with our vested interest in keeping the Earth green is Onitsuka Tiger; its releases of the Soft Marty collection, featuring a range of its classic silhouettes produced using eco-friendly dyeing techniques.
Stitched from metal-free leather — chromium, commonly employed in the leather tanning process, renders the product almost non-biodegradable — the Soft Marty GSM, Mexico 66 and Tiger Corsair models sport just one pared-back, neutral tone, stripping the sneakerhead to the basics. A collection true to their reputation for supreme Japanese craftsmanship, each sneaker upper boasts "worn-in" elements achieved using the micro-knifing technique.
Available at Onitsuka Tiger stores from 8 July 2017. Check out Buro's series on sustainability in fashion.