First look: Inside Ong Shunmugam’s inaugural flagship store

First look: Inside Ong Shunmugam’s inaugural flagship store

Bigger and better

Text: Bianca Husodo

We took a tour around the homegrown label’s new space at Chip Bee Gardens

"Ong Shunmugam is here to stay," declared designer and founder Priscilla Shunmugam as she unfolded the exciting journey towards building the label's inaugural flagship. It's been quite a year for the contemporary womenswear label. Multiple milestones have been accomplished, from celebrating its fifth anniversary to daring major shifts amidst tumultuous economic climate — in much validation of Shunmugam's bold declaration.

Nestled amidst the outskirts of Holland Village at Chip Bee Gardens, Ong Shunmugam's 1,300 square feet hybrid space welcomes clientele into the story, one that brings together the traditional and classic with the modern and avant-garde. And, this is the same fine balance that is weaved in any of her dresses. Just as a proud and honest restaurant whips up its best through an open kitchen, so does Shunmugam's boutique that boasts an open atelier beautifully framed for guests to observe and watch as their dresses are sewn with the greatest care.
"Bringing typically back-end processes to the fore allows consumers an honest view of how our garments are manufactured and simultaneously, the opportunity to reconsider their perceived value towards 'Made in Singapore' fashion," explained Shunmugam. "This is uncommon in our retail industry, but at Ong Shunmugam, we have always done things differently."

Different it truly is, but the label has always considered the current and the essential in the mix. Enter: Ong Shunmugam Custom — the label's new bespoke line of bridal and evening wear designed in a reinterpretation of traditional Chinese, Indian, Malay, Peranakan and Sikh attire. Answering the market's call for made-to-measure premiums, Ong Shunmugam once again goes beyond. The five-year-old voyage now seamlessly housed under one roof, it's evident that slowing down is nowhere part of their agenda.
The Ong Shunmugam flagship store is located at 43 Jalan Merah Saga, #01-76.