The McQ by Alexander McQueen Swallow takes flight in new forms

A little bird told us

The McQ by Alexander McQueen Swallow takes flight in new forms
The famed swallow from Alexander McQueen's diffusion line McQ takes a gothic turn for the new season

Cara Delevingne has one, and so does Lily Collins. The McQ by Alexander McQueen swallow motif sweatshirt has come to embody the diffusion line's laidback vibes and badass attitude. In a fresh take on the renowned logo for the upcoming year, the swallow manifests in two new forms: A pointy, streamlined body with skull-like eyes, and spelled out in gothic typeface. 

Belgian artist Tom Tosseyn is behind the Swallow's newly acquired sinister appearance. The swallow takes flight on the collection's jumpers, T-shirts and sweatpants as a singular motif — rather than the flock of swallows McQ has grown to be known for. For those who prefer a punchy word over the gothic graphic, you'll be delighted to know that the line will also include T-shirts and sweatshirts that read 'Swallow' in bold capitals.

To new beginnings, the Swallow's rebirth will make its online and brick-and-mortar entrance in January 2016.

Shop the McQ by Alexander McQueen Swallow collection online here and in McQ boutiques in London. 

Text: Andrea Sim

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