Demna Gvasalia is the new artistic director of Balenciaga

Demna Gvasalia is the new artistic director of Balenciaga

From zero to hero

Text: Andrea Sim

Image: Balenciaga

Founder of Vetements Demna Gvasalia to fill Alexander Wang's shoes at Balenciaga

For the uninitiated, Vetements is a cult label that launched during FW14 and secured a spot at Paris Fashion Week SS15 just one season in. The straightforward, no-frills aesthetic of the brand piqued the interest of the industry, but the designers behind Vetements were unknown and referred to as a collective for the longest time. Demna Gvasalia, whose prior experience includes design roles at Louis Vuitton and Maison Margiela, was revealed as the founder earlier this year. 

And it is a big year for him. Besides heading the label that was considered for the LVMH Young Fashion Designers Prize 2015, word has surfaced today that he is to helm Balenciaga, given Alexander Wang's parting SS16 collection. "I am extremely honoured and excited to be given the opportunity to bring my creative vision to Balenciaga, a house with such an exceptional history of pushing the boundaries of modernity in fashion," said Gvasalia to WWD. 

The buzz surrounding the raw designs of Vetements aside, Gvasalia is now officially fully thrust into the spotlight with his new role at the French luxury maison — his days of anonymity are now, surely, a thing of the past. SS16 may be barely over, but let's just say we already can't wait for the new era of Balenciaga to be unveiled during FW16 early next year. 

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