Prada RTW and accessories launches on

Featuring Alexa Chung

Text: Bianca Husodo

The luxury e-tailer is the first to carry the Italian house’s mainline collection

Famed for its exceeding exclusivity, Prada is the luxury giants' late bloomer when it comes to going digital. Taking a bold step, the house known for its subversiveness will be making its digital presence on The luxury fashion e-tailer  is set to sell the iconic Italian house's broad edit of ready-to-wear, bags and shoes, starting with its FW16 collection.
alexa chung prada
The launch coincides with's 10th anniversary. In celebration of the momentous milestone, the online retailer teamed up with multi-hyphenate and IT girl, Alexa Chung, to shoot the Prada fall/winter 2016 editorial and a behind-the-scenes video at the Aman Venice hotel as lensed by Hordur Ingason.

Prada ready-to-wear and accessories are available online at from 15 July.