A Michael Kors Mother’s Day with Alessandra Ambrosio and daughter

Like mother, like daughter

Michael Kors tugs on your heartstrings with its Mother’s Day gifting campaign starring mega-model mom, Alessandra Ambrosio, and her mini-me, Anja

Who would have thought a multi-hyphenate who adeptly juggles her duties as model, designer, actress and street style star, claims to spend most of her time twirling and baking cookies with her 7-year-old daughter? Drawing close to the year's celebration of motherhood, Michael Kors gets into the motherly spirit by showcasing the delightful mother-daughter duo sharing their intimate bonding moments through Pamela Hanson-lensed black-and-white photographs, Instagram Boomerangs and video (see above).

Michael Kors Mother's Day campaign

The heartfelt Mother's Day campaign comes along with an online gift guide intercalated with ernest and clever motherhood quotes ("Mom, I'll never fill your shoes but can I wear them anyway?") between carefully curated items comprising of lustrous gold-tone watches (that are equal parts function and glam) to chic, palatial handbags available in two sizes — perfect for sharing that #twinsies moment with your number one woman.  

Text: Bianca Husodo

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