Michael B. Jordan is the global face of Coach for men
Michael B. Jordan is having a very good year. The Black Panther actor has Creed II coming out in November, and is the first global face of Coach menswear. “I’m first and foremost a black man, for sure, but what I’m trying to do, and what I’m trying to represent and build, is universal,” he told Vanity Fair. He will appear in global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning this upcoming Spring/Summer '19 season.
“With any creative endeavor, it’s all about finding the right fit,” the 31-year-old posted on Instagram. Jordan will also work closely with Coach’s Creative Director Stuart Vevers for special design projects and participate in various philanthropic endeavors with the Coach Foundation. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” he said.
On why Jordan is the man for the job, Vevers said:“Michael is cool and authentic, and he really embodies the Coach guy. I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”