MCM's Playground is your one-stop destination for blindingly bright, Insta-bait bags this holiday season

So. Damn. Shiny.

Text: Ryan Sng

MCM's new Playground concept has opened its doors at Paragon, just in time for gift-shopping season. Situated next to the MCM Haus flagship, visitors will find accessories that riff on old-fashioned cassette tapes and stereo boxes, as well as limited edition Berlin bags in studded, punchy neon patent leather. The Playground will also host a made-to-order service for MCM's Patricia bags, allowing clients to choose from a variety of leathers, stickers and hardware.

Also making its debut at the Playground is MCM's 2018 holiday collection. The brand — which began life as a purveyor of sensible, monogrammed travel trunks — has aggressively refocused its attention on the younger set in the 2010s, going the studded and bejewelled route for Christmas this year. So dust off your KiraKira filters, folks, 'cus these bags were made for social media.

Browse MCM's 2018 holiday collection below: