Dao-Yi Chow and Maxwell Osborne take over DKNY

Dao-Yi Chow and Maxwell Osborne take over DKNY
The 2014 CFDA winners are all set to reinvigorate the quintessential New York brand

Taking over the reins of Donna Karan's youth-focused label as creative directors, effective immediately, are Public School's designers Dao-Yi Chow and Maxwell Osborne. In many ways, the appointment seems like a match made in sartorial heaven. Since winning the 2014 CFDA/Vogue Fashion Fund, the pair has gone on to impress the fashion world with their remarkably cool and effortlessly urban collections. Urged on by their fans, they even launched a line of womenswear at New York Fashion Week in 2014.

Indeed, heading up one of New York's most famous labels is like a homecoming for the two. We both grew up in New York, and DKNY has always been part of the landscape of this city,” they wrote in a statement. “It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about — energy, disruption, new thinking, and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”

We cannot wait to see what fresh, new direction the duo will take the brand. 

Text: Pakkee Tan

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