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The Maje capsule collection that celebrates love, gratitude and 20 years of Parisian boho chic

The Maje capsule collection that celebrates love, gratitude and 20 years of Parisian boho chic

Vive l'amour

Text: Andrea Sim


The two-decade-old label takes over the atrium of Printemps with a capsule collection steeped in hues of France

One should never the bite the hand that feeds you. Neither should we forget it. At the core of Maje's 20th anniversary is a celebration of gratitude towards Printemps — the first major retailer to back them in their early days. To ring in the occasion, the Parisian label has taken over the atrium of the store on Boulevard Haussmann (known for its bright and conceptual displays) in Paris with a garden theme in the spirit of spring.

Lining the walls are pink and red blooms, but also an exclusive red, white and blue capsule collection in the brand's flirty, bohemian sensibilities. Leather jackets give fluid, floral dresses a boyish edge; blouses, tees and sneakers sport Maje's declaration of love in motifs and words; and stripes nod at the French roots of both the label and retailer. 

See the exclusive Printemps capsule: 

The Maje capsule collection is available at all Printemps stores in France. From now till 6 May.

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