This Louis Vuitton collaboration with Jeff Koons will shock you
As it did us
We first saw it in a discreet warehouse in Kuala Lumpur several weeks ago. Photos were not allowed, but somehow, the secrecy of this project — two years in the making — halted more than our natural instinct to put it all on Instagram Stories. Everybody in the room was quiet.
It takes a lot to silence the media, and in a way, Jeff Koons' specialty is exactly that: Shock and awe. Joining the ranks of Takashi Murakami, Richard Prince, Yayoi Kusama, Stephen Sprouse, Cindy Sherman, James Turrell, Olafur Eliasson and Daniel Buren, all of whom have come together with Louis Vuitton in recent past, the American artist, most lauded for his 'Grazing Ball' paintings, brings his artistry to high fashion for the very first time.
Prints of his famous (or depending on who you ask, infamous) series of large scale hand-painted reproductions of works by the Old Masters — da Vinci, Titian, Rubens, Fragonard and Van Gogh — is transferred onto the maison's best-selling accessory silhouettes, aptly in canvas. The Speedy, the Keepall and the Neverfull are just the tip of the iceberg; scarves, slings and other SLGs get the royal treatment too.
Pregnant with meaning beyond the art inked on its surface, the beauty of Jeff Koons' autonomy in this project is perhaps best expressed on the inside walls of his creations. The lining of the bags, done in leather, bear details of both the painting and the modern artist (along with his signature), stamped in gold, reminiscent of the templates used in museum labels.
Explore some of the offerings here:
The Louis Vuitton x Jeff Koons collection will be available in the Louis Vuitton Island Maison at Marina Bay Sands, as well as the stores in Ngee Ann City and Ion Orchard, on 28 April.