Longchamp's new, LGP-monogrammed bags and clothes have us hungry for alphabet soup

Overall global literacy is on the rise (thank heavens), but that doesn't mean we can afford to be complacent. When Gwen 'B-A-N-A-N-A-S' Stefani and Stacy 'G-L-A-M-O-R-O-U-S' Ferguson used to sing to us about how cool they were, they weren't just signaling their intelligent sexiness; they were also performing a public service. Longchamp's LGP collection picks up where those pop starlets left off, with a new monogram that spells out the French brand's name in full... But with scrambled letters, to give folks a challenge — how many other bags can claim to be a word puzzle and accessory?

Browse the Longchamp LGP collection below:

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Longchamp's LGP collection will be available from 14 May at all Longchamp boutiques islandwide.