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Longchamp is bringing Paris to Paragon Singapore by way of a pop-up cafe in celebration of its 70th anniversary

Longchamp is bringing Paris to Paragon Singapore by way of a pop-up cafe in celebration of its 70th anniversary

Sip and dip

Text: Jolene Khor


Those who decree that age is just a number don't know what they're talking about. And it's not because we are of the opinion that youth is wasted on the young or the elderly are obsolete; if anything, we are the proselyte of the opposite. Every generation holds advantages specific to their decade of birth, no matter how new or old it is to life. 

Take Longchamp. At 70, the label has been hitting milestone after milestone this year alone. Its vocabulary-driven collaboration with designer Shayne Oliver (of Hood by Air and Helmut Lang fame) sold out faster than one can say "Le Pliage" in proper diction in April. The Frenchie's first ever ready-to-wear runway show debut last month in New York Fashion Week to much praise and fanfare. 

Unrelenting on its streak to surprise, Longchamp is bringing a pop-up café, Parisian-style but of course, to Singapore. Café de Longchamp is open to the public from 30 to 31 October at Paragon's main entrance. You can't — and shouldn't — miss it, if not for the shopping then for the croissant and coffee, on the house.

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