Levi's releases limited edition 501s on its icon's 145th birthday
If we ever live beyond a 100 years, you bet your bum we would demand for a special collection in our honour too. Levi's, as it has in years prior, is doing right by its mothership, the OG of jeans, the pioneer of modern wardrobe... also known as 501s.
For its 145th, a leg up by way of a mini capsule, Levi's 501 Day, for the people credited for its fame. Head of design, Jonathan Cheung has taken the 501s on a wild ride on its previous birthdays. Just last year, his team travelled across America's music capitals, letting their road trip — and nostalgic doodles inspired by which — pave the way. The festivities in 2018 are comparatively more restrained. A colourful nod to the parent pair, laboured in 1873 by Levi Strauss and tailor Jacob Davis to be the first pants in the world with riveted buttons, is the 2018 commemorative jean.
Those very buttons forever changing the course of fashion are painted in happy hues for the occasion, sewn in the shorts variety for women (pictured above) and dark-washed skinnies for men (seen below). Graphic tees are part of the celebration too; the 'Button Your Fly' logo T-shirts are accompanied by its second turn as boyfriend tank tops.
Levi's 501 Day collection is out in Levi's stores located at Bugis Junction, Ion Orchard, Raffles City and Vivocity.