Kim Jones joins Fendi as new artistic director, succeeding Karl Lagerfeld

Kim Jones joins Fendi as new artistic director, succeeding Karl Lagerfeld

Fashion move

Text: Lidia Ageeva

Not since the news that Raf Simons would be joining Prada have we been so excited about a fashion appointment. Though, as it's announced Kim Jones is set to lead Fendi's womenswear offering (official business card title: artistic director of haute couture, ready-to-wear, and fur collections for women), does this mean he will be stepping down as artistic director of Dior Homme? No. He'll be juggling both fashion gigs; travelling between Paris, Rome and London.

It marks a major moment in fashion history, as Jones will be the first big designer to succeed Karl Lagerfeld, who worked for the Italian fashion house for more than half a century (54 years), up until his passing in 2019.

Jones — widely considered to be one of the most influential designers of his generation — will join Silvia Venturini Fendi (third generation of the Fendi family, who will continue to create the accessories and menswear collections).

Kim Jones

"I would like to profoundly thank Monsieur Arnault, Pietro Beccari, Serge Brunschwig and Silvia Venturini Fendi for this incredible opportunity," Jones said in a statement. "Working across two such prestigious houses is a true honour as a designer and to be able to join the house of FENDI as well as continuing my work at Dior Men's is a huge privilege."

After graduating from Central Saint Martins, the London designer worked for several brands, from Iceberg to Mulberry. And while he's best known for designing menswear for Louis Vuitton, Dior and his own brand, he's scored many a female fan (including close friends Kate Moss, Naomi Campbell, Victoria Beckham and the Karadashians-Jenner.) In fact, when he joined Dior Hommes, in 2018, there were rumours that he was going to lead all of the collections for the Parisian fashion house, including womenswear.

Kim Jones' first Fendi collection — for fall-winter 2021/22 — will debut on the Milan Fashion Week runway in February 2021. We can't wait.

This story was first published on Buro. London.