Jimmy Choo's Instagram sketch competition invites followers to sketch and wear their own fantasy shoe designs
If the click-clack sound of sky-high towering stilettos indicated anything, it's that women's love affair with shoes are unwavering. Yes, forget diamonds – shoes are a girl's best friend. And whilst we won't be able to strut our stylish footwear out and about for the time being (unless you count the runway that is the path from the bedroom to the living room) iconic luxury powerhouse Jimmy Choo has gleefully presented us with a fantasy shoe alternative.
In the midst of strict stay-home orders and extended circuit breaker measures at play, Jimmy Choo wants to help alleviate some stress with some shoe-doodling therapy. What exactly are we talking about, you ask? A Choo Sketch competition – of course. Debuting a weekly sketch activation on Instagram, Sandra Choi – Jimmy Choo's Creative Director – is inviting Jimmy Choo lovers to unleash their inner creativity by sketching out their fantasy shoe designs. The crowning moment? After shortlisting ten sketches, the five finalists that win the most votes on Instagram will get to see their sketch designs come to fruition in a forthcoming collection. And – get this – receive their very own pair.
From sketch to life, a capsule of five style shoes will stride alongside Jimmy Choo's future collection with all its proceeds donated to a charity within the Jimmy Choo Foundation. In a bid to spread more positivity – God knows we need it – Choi will also post weekly sketches that fuel optimism. Starting off with the Optimism sketch, Choi's blossom tree garden during isolation was the focal point, accompanied with an uplifting 'let's blossom again soon' tag line. Choi explains, "For my first CHOO Sketch I have created a fantasy shoe that takes inspiration from the pure beauty of blossom contrasting against an infinite blue sky backlit with rays of golden sunlight. Our lives are on pause but nature continues to weave her magic, that helps to fuel my optimism."
Interested in obtaining your very own Jimmy Choo shoe designed by you? It's simple, all you have to do is sketch your shoe design from home, scan it into your computer and email here. After which, the waiting game begins until Sandra selects her top designs. Winners will be announced on Instagram on Monday, 8 June. The deadlines for entries is Friday, 15 May. For further information on how to enter, click here.