Italian brand Valextra is onto logomania, but it's your initials all over the goods

Italian brand Valextra is onto logomania, but it's your initials all over the goods

Say my name, say my name

Text: Debby Kwong Crystal Lee

Forget Fendi's Fs, Louis Vuitton's LVs, and Gucci Gs—Italian label Valextra wants your initials on its accessories instead. Launched at the recent Milan fashion week, its #NoLogoMyLogo bespoke service lets you emblazon your very own monogram—with eye-popping graphic typography, no less—onto the label’s top-handle bags, totes, cross-bodies, and wallets. The results are bold and punchy, which is something new and refreshing from the Italian brand known for its ultra-minimal, ostensibly anti-logo aesthetic. Troye Sivan was spotted recently with his own customized T.S. monogrammed Valextra bag.


The customisation can be done on Valextra's website, and there’s free worldwide shipping. Choose a bag from six styles, two colours for your initials, the size of the initials, the colour of the leather on the side and handle of the bag, then hit submit. Your order will be sent to the Valextra team, who will work on your logo based on the aesthetic of graphic designers from the past: Swiss designer Max Huber, who rose to prominence in the 1930s and 1940s, Olivetti, the Italian typewriter manufacturer that created iconic typography patterns in the 1950s, and A.G. Fronzoni, an Italian industrial designer who designed typographies for Valextra in the 1960s. The final artwork is then printed on the bag, assembled, and delivered to your doorstep within three months — just in time for Christmas if you do it pronto!

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