10 ways to wear sock-sneakers as demonstrated by Irene Kim
Follow the leader
Hype. It's the single most effective marketing tool in our consumerist society. You see it, you want it, thus, you got to have it. The why matters not. It's art. It's in. It's a reflection of where we are in this space and time. It's fashion. The room for effective reasoning inspires claustrophobia — a retail Utopia. Except, cultivating desire in the muddled minds of millennials is easier said that done. There's no one-size-fits-all formula, pun intended.
Crafting a product worthy of adulation of the masses is one thing; making the 26-year-olds of the world with the spending power of young rajahs believe that said product, such as sock-sneakers, is cool and deserving of a regular spot on an already saturated style rotation? Clues are wanting. The fact that it came from the sketchpad of Kanye West or Demna Gvasalia is half the battle. Do people take editors' musings for mantras? Some. Will seeing it on social media influencers sway public temperaments? Perhaps.
For Joshua Sanders' sake, we hope the latter is true. Convincing us to remain seated on a hype train that's been releasing steady steam over the last year is the American-Italian shoe label, with the release of its Fly To sneakers. Modelled by a jet-setting Irene Kim, the encore to Balenciaga's Speed Trainers is subjected to a street style remix above. Scroll on for what Kim calls airport-style inspo, or if you're scouting for locations for your own series of #OOTDs the next time you're Seoul-searching.