Inside look: The launch of Buro 24/7 Malaysia
Welcome to the family
Good news: You can now get your fashion and contemporary culture fix in Malaysia too.
Joining the Buro family as the tenth office, Buro 24/7 Malaysia launched today at Marble 8 — a fine steakhouse concept restaurant located in Kuala Lumpur's upmarket Golden Triangle district. With magnificent views of the iconic KLCC Twin Towers in the background, and a sophisticated summer garden theme elegantly executed by R.S.V.P. agency, the cutting-edge website was unveiled infront of the nation's top 80 movers and shakers at an exclusive invite-only lunch.
Buro 24/7 was founded in Russia by style maven and digital powerhouse Miroslava Duma, and in the short course of only 5 years, has expanded to include successful local versions in Croatia, Ukraine, Kazakhstan, Azerbaijan, Middle East, Australia, Singapore, Mongolia, and now, Malaysia. Duma was unable to attend the event, but officiated the Malaysia launch with a video speech and a digital ribbon-cutting. She is expected to visit Kuala Lumpur at the end of August to formally celebrate the new site.
In addition to brand managers from luxury brands, special guests included: Friends of Buro 24/7 Malaysia, Tengku Chanela Jamidah, Patricia Knudsen, Carey Ng, Shir Chong and Debbie Goh; Malaysian fashion designers Khoon Hooi, Sonny San and Izrin Iz; and Vanessa Tevi, Miss Universe Malaysia 2015.
"Technology has altered the nature and function of media in our society," said Michael Von Schlippe, president of IMV Media which publishes Buro 24/7 in Malaysia and Singapore. "Today's savvy consumer wants news and information about fashion, beauty, lifestyle and contemporary culture at their fingertips. The addition of Buro 24/7 Malaysia to IMV's portfolio of titles, which includes Robb Report, Barcode, Citizen K, as well as Luxury Guide will fill that niche in Malaysia's digital media landscape."
The Buro 24/7 Malaysia team of experienced editors and writers is helmed by Cai Mei Khoo as Editor-in-Chief.