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ICYMI: Prada reopens Tuscany factory, Zalora's Covid-19 measures, new LASALLE online courses

ICYMI: Prada reopens Tuscany factory, Zalora's Covid-19 measures, new LASALLE online courses

How Covid-19 have been a force for change

Text: Marcus Lee


#ZALORACares raises funds to support local communities affected by Covid-19

Zalora has launched social initiatives to help their customers and affected communities in the Philippines, Singapore, Malaysia and Indonesia region. The ecommerce platform has partnered up with charity organisations across countries to raise funds for essential items needed for medical professionals to protect themselves and underprivileged families whose lives have been severely impacted by the virus. Click on "Covid-19 Donation" on their website to contribute donations from $5 to $200, and use their "Essential Supplies" tab to shop necessities from home. In line with Zalora Singapore's 8th anniversary from 27 April to 3 May, Zalora will also be donating 10 masks to the Singapore Red Cross with every $100 spent with them.

 

Prada reopens Tuscany factory to resume production

One week after the fall/winter 20 ready-to-wear shows, Italy went into lockdown, forcing brands and their factories nationwide to cease operation. Production halts did not only affect deadlines for new collections to-be launched, but created disputes among supply chain contractors. Cancelled orders forced cargo ships literally stalled in the middle of the sea, clueless how to proceed. Workers in Bangladesh protested because they went out of jobs.

As countries slowly ease up social distancing measures for essential workers and businesses, Prada just announced the reopening of their factory in Tuscany, recalling 300 workers to resume their jobs. For some semblance of recalibrated normalcy, strict precautions need to continue. As strong predictions that a second surge of Covid-19 cases are imminent, Prada have ensured that regular screenings, compulsory distancing guidelines and sanitary practices are meted out carefully.

 

Lasalle to hold digital fashion graduate show and launches short online courses

For months, Lasalle's to-be fashion design graduates were rife with uncertainty about their final year projects. Submission requirements for looks had been halved, time allowed in their studios were cut short, before school finally shuttered to comply with circuit breaker measures. The college has just announced a digital fashion show, The LASALLE Show, on 12 June, to showcase the students' work, including designers Hamkah Latib, Mazri Ismail and Samuel Xun.

In the meantime, they have also launched short online courses for students and interested participants across a series of creative disciplines, including fashion portraiture, architecture history and fiction writing. These courses will be conducted on Zoom, and fees may be claimed with SkillsFuture credits.

 

Singapore cancels GSS for the first time, discount sales move online

GSS, the annual tradition meant to flood shopping centres, has been cancelled for 2020 in light of Covid-19. Notably, the sale, typically spanning from June to August, has in recent years seen a decline in human traffic, probing retailers to seek alternative presentations to attract customers or dissociate from slash sales as marketing tactic for their brands. The Singapore Retail Association (SRA) has advised retailers to use government funded schemes to invest in ecommerce to cater to customers who are still interested to shop from home; even foreigners, who have been recently been affected by Singapore's short-term ban. Even as circuit breaker measures ease up throughout the country, it seems pretty unlikely that customers will want to risk too much exposure to other people, much less exposure to Covid-19 via contaminated products (a concern the retail industry will have to consider thoroughly).

 

Serena Williams becomes the new face (and legs) of Stuart Weitzman

Nike called Serena Williams the best athlete of all time, and even for those of us who aren't into sports (of any kind), it's believable to assume: if her social contribution to pop culture is any measure of her greatness, then who's to debate her commitment to tennis? From standing up to a "sexist" umpire for taking a point from her, to her support for Virgil Abloh's Off-White, it's undeniable Williams' actions are backed by her strong values. Now, Stuart Weitzman has tapped her as their new global spokeswoman. And in line with their 2020 campaign, the footwear brand has also roped in Sage Ke'alohilani Quiamno, co-founder of Future For Us,  and Ashlee Wisdom, founder of Health In Her HUE, platforms connecting black women to the work, healthcare and wellbeing channels they need to success.

 

Berluti launches Signature canvas collection with ambassador Eddie Peng

Berluti seems to be LVMH's newest darling. When creative director Haider Ackermann's three-season stint at the luxury menswear brand was traded for Dior Homme's Kris Van Assche as artistic director in 2018, it seemed likely the conglomerate was trying to find new feet. Van Assche's quiet design approach has since been a compatible meld, taking the house's affinity with leather into his ready-to-wear collections, including patina-ombre suits and cigar-coloured accessories. Now, they're launching a Signature canvas collection, reviving an old Scritto motif from Olga Berluti, one of the brand's founding leaders. Much like its newly rebranded relatives Dior Mens and Celine, canvassed logo bags have become hero products for their customers, perhaps a door-opening move to bring in new boys who want to age-up in their taste for finer things.

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