H&M wants you to wear granny prints by old school textile hero GP & J Baker. Will you?
Grandmother knows best
So you're done raiding your grandmother's closet. Before your inner vulture moves on to her living room, equipped and eager to strip what's left of the poor woman's priceless fabrics, stop. Put the curtains back. Leave the upholstery alone. H&M got you covered.
If vintage prints get your heart palpitating, then the Swedish giant's latest collaborator, GP & J Baker, will push you over the edge. Since its founding over a century ago — the year was 1884 to be exact — the textile house has cloaked homes in iconic wallpaper such as the classic Oriental Bird, Blossom and Hydrangea Bird, as well as the Magnolia, painted by English watercolour artist William Turner for G P & J Baker in 1913.
Archives unearthed, G P & J Baker graces its iconic naturescapes on a limited range of H&M ready-to-wear, all relaxed and romantic. Frocks, blouses and pants are decidedly fluid, with those remixed in decorative inlay work by art deco designer Jean Durand threatening to steal the show.
"We are thrilled and honoured to be collaborating with H&M," professed Ann Grafton, managing director and creative director at GP & J Baker. "The prints selected are part of GP & J Baker's unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect."
Browse Buro's top 10 picks below:
H&M x GP & J Baker will be available at all H&M stores and online from August 2.