The H&M Conscious Exclusive 2016 collection revealed

The H&M Conscious Exclusive 2016 collection revealed

Unearthing gems

Text: Andrea Sim

Archival haute couture meets sustainability in H&M's Conscious Exclusive 2016 collection

Drawing from the rich history and artistry of the Musée des Arts Décoratifs' fashion archives, H&M has truly raised the bar for their line of sustainable clothing this year. Releasing a sneak peek of the much awaited collection last November, the haute couture-inspired offering is finally almost here.

Launching in stores early this April, be blown away by intricate art deco beading, painterly landscape prints, and intricate lace detailing on fluid silhouettes. Also woven in are portions of Botticelli's
Three Graces on an elegant floor-length dress. Spun from organic and recycled silk, linen and denim, the best part about donning these gorgeous creations is knowing that you'll be doing your part in reducing the planet's waste. 

"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux," said Ann-Sofie Johansson, creative advisor at H&M. 

Start browsing the collection here:

Related story: Sustainability in fashion, Part 1: A necessity, not a choice


The H&M Conscious Exclusive 2016 collection will be available at the H&M Orchard Building from 7 April.