Gucci x The North Face: The ultimate walking wardrobe
Alessandro Michele, the creative mastermind behind Gucci, couldn't have chosen a better time to unveil his long awaited collaboration with The North Face. Revealed two days before Christmas, the cosy collection includes everything you'll need to look cool and stay comfortable in a cold, dark winter. From the key looks to the inspiration behind the capsule, here's everything you need to know.
In the vintage campaign, shot by Daniel Shea, the Gucci crew goes hiking in the sunny French Alps. The one-minute-and-a-half video shows models walking down mountain paths, exploring the wildlife, setting up tents, enjoying a decent picnic and at one point even going kayaking on a lake — all to the 70s hit "Bad Moon Rising" by Creedence Clearwater Revival.
Contrary to what you might have expected from a collaboration with an outdoor sports giant, this collection is a full, ready-to-wear line. It features not only striking puffer jackets - very of the moment - in various colour combinations (all of the flower motifs are inspired by archival fabrics from The North Face materials library), but also logo t-shirts, pussy-bow blouses, long skirts, jeans and jumpsuits. Other highlights? Nylon accessories with eight new graphic patterns, including practical belt bags and a series of XXL backpacks. Perfect if you actually plan to go hiking (and yes, the collection also features tents and sleeping bags). Our top pick, however, are the chunky hiking boots in brown, black and cream, which will look just as good stomping along a city pavement as in rural climes.
Both brands wanted to make a commitment for a better future. All the bags have been created from Econyl, a nylon fabric made from regenerated fish nets, and archival fabrics are repurposed, reused and recycled. Even the packaging has been made from sustainably managed forest sources. And to avoid using shopping bags, the boxes will be fitted with nifty handles.
A BIGGER TREND
In 2020, in the year of unprecedented stress and uncertainty, we were all looking for comfortable yet practical clothes that would make our life simpler. We were also spending more time with our friends outdoors, which required fashionable and functional statement pieces. It's no surprise, then, that the Uniqlo J+ elegant puffer jackets created by Jil Sander were sold out within a matter of hours, or that Moncler Genius collaborated with the likes of JW Anderson, Craig Green and Simone Rocha. This unique collaboration, when Gucci for the first time teams up with another label, falls perfectly in line with the trend. Both brands have said that this is just the beginning, and they will continue working together in 2021.
WHERE CAN I BUY IT?
The collection will debut in China before the end of the year, before hitting a selection of Gucci Pin pop up stores worldwide in January. And, of course, an exclusive selection of pieces will be available online on Gucci.