Disturbia, Gucci's literary Roman adventure immortalises pre-fall through the veil of 1980's horror flicks
It is a not-so-well-kept secret that fashion's pre-fall and resort seasons aren't the most robust. They pale in colour to their spring/summer and fall/winter counterparts not just in sheer size, but too in design and storytelling heft. It's made for the racks (and luxury houses' bottom line), meant to sidle into your closets with little pomp and fanfare.
But surely, not in Alessandro Michele's house of Gucci, where his seductive pre-fall 2018 narrative augments the dark side of the Gucci girl and boy.
In it, the severed heads and cyborgian introspection of fall/winter 2018 take off on a Roman escapade — traversing the city's architectural vault draped in the season's fine Gucci Gucci, and wearing expressions of apprehension and curiosity. Which, is a fitting teaser for Michele's plot twist. Their travel itinerary takes them to spots where Italian film director Dario Argento brought horror films, Inferno and The Bird with the Crystal Plumage's shadowy depths to life: the George Eastman Dental Hospital, the Hotel Meditarraneo and the Casina delle Civette museum play backdrop, filtered through the lenses of artist and photographer Peter Schlesinger.
The rest is left unwritten. For the casual Gucci consumer, Disturbia is an adept amuse-bouche, stimulating appetite. The Gucci religious however, will have a fine time with their imagination.
See the excerpts from Disturbia below.
Available online and at Dover Street Market Singapore, London, New York and Ginza, Comme des Garçons Trading Museum Paris, and 10 Corso Como Milan and Seoul.