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PSA: Gucci Décor to launch in Singapore stores, with more to love from the range

#GuccifyYourself

Text: Andrea Sim

Just shy of a year after Gucci's global launch of a home furnishings collection, the Singapore boutiques are bringing the range closer to our shores

The phrase 'Guccify Yourself' popularised by Gucci's Alessandro Michele wasn't just a season's T-shirt/hoodie/jumper slogan the brand rolled out in passing. Sure, it served as cool It-garments, a trendy hashtag, as well as an influential movement cum sense of unity for the house's hardcore fans and then some. But above all, Gucci meant business; that is for us to embrace the brand in all — if not most — aspects of life, the idea of the Gucci lifestyle ever more palpable in Singapore now than ever by way of the home furnishings collection launching in local stores. 

To stock at all three boutique locations (The Paragon, The Shoppes at Marina Bay Sands and Ion Orchard), familiar and existing Gucci Décor pieces such as the embroidered cushions, candles, trays, cups, plates and folding screens are to retail alongside new products, with more variety introduced across the entire collection. Specifically, the candle, mug, folding metal table, dining chair, cushion and wallpaper categories are to welcome a gamut of fresh designs, motifs, styles and sizes. 

Highlights of the newcomers include the addition of two new armchairs (joining the singular vanity seat Décor initially launched); a range of vases which enlisted storied Florentine company Richard Ginori for craft expertise and quality; and a 16th-century inspired Capitonné porter's chair. Such cathedrae — recognisable by their distinctive "hood" extending upwards from the backseat — were historically utilised by gatekeepers stationed at the entrances of luxurious private properties. In the Gucci universe, fashioned by Tuscan craftsmen and in fantastic house jacquard. Browse above.

Gucci Décor is available at Gucci boutiques located at The Paragon, The Shoppes at Marina Bay Sands and Ion Orchard from July 2018. The brand's flagship store at The Paragon that's under renovation at the moment is slated to re-open on 10 July 2018. 

 

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