Grand unveiling: Bally's new concept store

Grand unveiling: Bally's new concept store

Modern marvel

Text: Angelyn Kwek

A first for Southeast Asia, Bally opens their new concept store in Singapore

Bally has always been on the forefront when it comes to store designs. Robert Mallet-Stevens and Andrée Putman are just some of the renowned archictects that they've enlisted for classic boutique interiors. This month, they've reached yet another milestone in their timeline as they revealed their first Southeast Asian concept store by David Chipperfield Architects.

bally concept store

Located in Takashimaya Department Store, the 789 square foot space espouses their ideals of a blend between functionality and modernity, with their rich heritage at the very core of it. The store design was inspired by an archival image of a Bally store in Switzerland in the 1920's designed by Marcel Breuer, reworked and tweaked to accomodate a lavish selection of their products for both men and women. By redefining the shopping experience, Bally transforms retail therapy into a treat for all the senses.

The new Bally concept store is located at Takshimaya Department Store, Level 1.