Givenchy debuts its e-commerce site with a chance to score a seat at their SS18 runway show
Online shopping is a behemoth that can't be ignored at this point. What with brick-and-mortar playing second fiddle to the ease and convenience of e-commerce, luxury houses have begun throwing their hats into the ring. Most notably, LVMH's introduction of 24 Sèvres — an e-tailer offering up not only brands from the family including Givenchy, but other fashion favourites too — in June this year. Its efforts, a run for a slice of the pie that online multi-label stores the likes of Net-a-Porter, Matches Fashion and Mr Porter, have staked their claim on.
As Clare Waight Keller assumes the role of artistic director this post-Tisci decade, the launch of Givenchy's own e-commerce platform cues the beginning of the maison's new female sovereignty. Designed under the directive of Keller, www.givenchy.com retails ready-to-wear, leather goods and accessories for both women and men, and affords its patrons an insider peek into the house's archives, runway shows real-time, as well as access to exclusive product releases.
To celebrate their foray into online shopping, Givenchy will be holding a digital raffle to offer three lucky individuals the chance to attend Keller's inaugural Givenchy runway show during the spring/summer 2018 season on 1 October. The URL to participate is disseminated via posters that plaster the cities of Paris, Milan, New York and London.
Submit your entry from 25 to 27 September. Shop Givenchy.