Pure jeanius: Givenchy by Riccardo Tisci jeans

Pure jeanius: Givenchy by Riccardo Tisci jeans

Couture meets street

Text: Angelyn Kwek

Denim is the new black — Givenchy reinvents the wardrobe staple

There is no denying that denim is an integral part of all our wardrobes. Imbued with the ability to grant all wearers street cred, creative director Riccardo Tisci has long recognised this unparalled trait, and as such, jeans have been an essential aspect of all his collections.

To celebrate the utilitarian fabric, Givenchy re-introduced jeans with a campaign that kicked off during New York Fashion Week that referenced American fashion and the denim trend of the '90s. In an update that fuses street culture with couture refinement to create that perfect contrast, the jeans from Givenchy are contemporary, but not without an edge of sophistication. 

The Givenchy Jeans collection will be available in Singapore come  January 2016.