Korean cult eyewear brand Gentle Monster to open their first store in Singapore
If you're familiar with Gentle Monster, then you'll know that the Korean brand hardly offers the standard brick-and-mortar experience. Walk into any outlet in Korea, New York or Hong Kong and you'll see art installations dotting its space — conceptualised to reflect the experimental code of the brand that's evident in its eyewear.
Come mid-September, local fans of Gentle Monster can look forward to their first flagship store here on our isle (and also, Southeast Asia), located prominently in the heart of Orchard Road. The space will retail the brand's full eyewear range including a recent collaboration with Tilda Swinton.
And while the theme for the Ion Orchard store is still under wraps, here's a little tidbit to keep you going until the big unveiling: Samsara (which refers to the cirle of life in Sanskrit) is the concept the brand has decided on.
Stay tuned for more news on Gentle Monster's first store in Singapore, located at #01-13, Ion Orchard. Head over to Gentle Monster to check out the concept of the brand's newly opened store in Shanghai.