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Gentle Monster pop-up: Selfridges hosts installation ‘Traders’ and exclusive eyewear

Ephemeral exclusives

Gentle Monster pop-up: Selfridges hosts installation ‘Traders’ and exclusive eyewear
Gentle Monster’s nomadic art and eyewear traverse the world

Gentle Monster has been popping up all over the globe, and we don’t just mean their rapidly expanding repertoire of flagships in key cities. The Korean label has also been collaborating with major retailers to transform spaces with their famed installations. Taking over Selfridges — after stints at Dover Street Market New York and SSENSE — is Gentle Monster’s theme of the other, as it looks at the lives and behaviour of other worldly beings via the London pop-up installation they're calling ‘Traders’.

Accompanying the temporary set-up is a pair of exclusive sunglasses in three colourways to retail only at Selfridges, and intended to be “wearable ornaments” — its design informed by the story behind the installation.

See below:

At Selfridges, London till 29 July. 

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Text: Andrea Sim

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