Piro-chan and Bug-kun: Getting furry in the FROW at Fendi's FW16 show

Piro-chan and Bug-kun: Getting furry in the FROW at Fendi's FW16 show

Fendirumi Land

Text: Andrea Sim

Have you met Piro-chan and Bug-kun? These two furry guests scored front row seats at the fall/winter 2016 Fendi show, and here's how you can make them your own

The front row count at fashion week usually goes something like this: Celebrities, editors, (celebrity) buyers and, the occasional top model that's also a friend of the house. Shaking things up this season at the Fendi show — which wrapped up two hours ago — are Piro-chan and Bug-kun, the first ever furry duo to make it to the FROW. 

Piro-chan and Bug-kun arrive at Fendi FW16

Marrying Fendi's love for furry friends and the Japanese concept of Kigurumi (mascot performers), creative director for accessories Silvia Venturini Fendi gives life to the Italian house's latest bag-charm characters. Speaking about her inspiration for this unusual appearance, Silvia Venturini Fendi explained: "Japanese pop culture and the Kigurumi-mania gave me the idea of having two Fendi mascots to attend our events, shows, openings...". Their itinerary for the next two days? Chaperone duties at the brand's re-see and a selfie session at the flagship boutique. Fendi is sure keeping them busy. 

For the rest of us who are not at Milan Fashion Week, meet Piro-chan and Bug-kun on instead. They are now shoppable online, helping to turn your 2jours and By The Ways into an immense ball of fun. 

For up-to-the-minute MFW coverage and more adventures of the Fendirumi Piro-chan and Bug-kun, connect with Buro on Snapchat: 

Shop the Fendirumi here.
To purchase them in-store, check back at Fendi boutiques worldwide from July 2016.