Inside the launch of Miroslava Duma's Fashion Tech Lab at Google in Paris

Inside the launch of Miroslava Duma's Fashion Tech Lab at Google in Paris

The future of fashion

Text: Andrea Sim

Miroslava Duma and Stella McCartney inaugurate the beginning of a revolutionary movement, taking the industry closer to a sustainable future in fashion

For the uninitiated, Buro 24/7 founder Miroslava Duma's latest endeavour, Fashion Tech Lab (FTL), is at once an investment fund and techonology development programme with one goal in mind: To support and galvanise change in the fashion industry by introducing and rewarding sustainability practices. Established earlier this year, Duma and long time proponent of eco fashion, Stella McCartney, co-launched the movement at the recent spring 2018 Paris Fashion Week with an exhibition showcasing technology capable of flipping the industry's production practices on its head. 

Held at Google's Art and Culture Lab in Paris, FTL hosted a pivotal audience including left brains of the industry — Kering's François-Henri Pinault, Louis Vuitton's Delphine Arnault, and Saint Laurent's Francesca Bellettini to name a few — as well as creatives Demna Gvasalia of Vetements, Maria Grazia Chiuri of Dior, Haider Ackermann of Berluti and Diane Von Furstenberg, amongst others.

The evening was an education in the many ways fashion houses and designers can choose to create and produce more responsibly; drilling down on both upcycled and innovative new materials. Bionic's fabrics spun from marine waste, VitroLab's ethically genetically engineered leather, and Osomtex's threads recycled from clothing landfills were amongst the seven revolutionary methods showcased at the immersive exhibition, directed by Delfina Delettrez and designed by Bureau Betak. Here, we have a foretaste of how FTL will shake up the industry in the coming few years, and a peek into Duma's dynamic vision for the future of fashion.