Decoding Fann Wong, the unlikely new face of streetwear brand Hardy Hardy

Local girl makes good

Text: Jolene Khor

Hardy Hardy's latest campaign star is set to welcome its Singapore flagship store this September

The world we live in is a strange place, and this age of the Internet does little to shelter us from it. With 9GAG on our fingertips and the Weird News section of The Huffington Post sending us daily updates, it takes a great deal to cause waves of shock and ripples of awe that manage to rock our world. The last time we had to hold on to our seats, Louis Vuitton released a collection that generation a thousand conversations with artist Jeff Koons. Even Bella Hadid's monopolisation of the recent September covers barely caused an eyebrow raise.

Little did we know that it would take Singapore's darling, Fann Wong, to cause a buzz in the Buro 24/7 office on a Thursday afternoon. The actress, best known for her television roles and movie appearances (remember 'Shanghai Knights'?) as well as a curiously ageless porcelain complexion that has won her an ambassadorship with SK-II, was appointed the new face of American bling-inclined brand, Ed Hardy's diffusion line Hardy Hardy.

For those unfamiliar with the local household name, Wong built her empire largely on a winning formula of cute, sweet and feminine. So imagine our surprise when we laid eyes on the 46-year-old striking poses in glossy shots, wearing head-to-toe black Hardy Hardy ensembles comprising studded leather jackets, chokers with distinct hardware, midnight tulle skirts, itty bitty bralettes, blinged out T-shirts and equally bedazzled (it's the Hardy name we're talking about) hoodies and velour track pants.

Is the curious pairing more harmonious than it is hapless? We'll let you play judge and jury come 16 September, when Fann Wong headlines Hardy Hardy's opening of its second store at Ion Orchard. To commemorate this occasion, the brand will carry, along with the women's and men's fall/winter offerings, a limited edition T-shirt with a Swarovski skull on the front, emblazoned with "HARDY HARDY SINGAPORE" at the back.

Oh it's going to be a party alright.

Hardy Hardy at Ion Orchard B1-23 will open on 16 September.


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