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Master of luxury appropriation Dapper Dan to unveil a new Harlem storefront, courtesy of Gucci

Master of luxury appropriation Dapper Dan to unveil a new Harlem storefront, courtesy of Gucci

Back in the game

Text: Andrea Sim


From mutual inspiration to partners-in-crime, Gucci is bringing back Dapper Dan — big time

It can be said Gucci was always an integral part of Dapper Dan's fashion rep. Dan (real name Daniel Day) cultivated his business back in the '80s by re-appropriating luxury logos the likes of Gucci and Louis Vuitton, purveying logomania on acid to the who's who of hip hop. Then, lawsuits came knocking on his door — forcing the designer to shut his Harlem boutique in 1992. 

Almost three decades later, today's brand designers finally get it. Louis Vuitton's Kim Jones named Dan an inspiration for his fall/winter 2017 collection (that LV x Supreme collab), and Gucci's Alessandro Michele paid homage with a look that was distinctively Dan's in cruise 2018. In the case of Michele, he is downright digging it — enough to lend a hand in Dan reinstating his storefront in Harlem. 

Slated to open come January 2018 on Lenox Avenue near its original spot, the by-appointment-only atelier is to offer bespoke garments made by Dan and fashioned from Gucci's fabrics, prints and patches — the 4, 700 square foot studio tinged with nostalgia with vintage furniture and the designer's photographs from back in the day lining its walls. Also fostering the alliance is a Gucci x Dapper Dan collection to be released as part of the Italian house's fall 2018 season, and will retail in Gucci boutiques.

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