Spruced up sneaks: Cole Haan launches 2.Zerøgrand

Spruced up sneaks: Cole Haan launches 2.Zerøgrand

New generation

Text: Weiqi Yap

Ushering in the next generation of innovation, Cole Haan is set to launch a new line of pumped-up kicks

Anyone who’s experienced the temptation of trying on more than a singular sartorial persona at once, please stand up. Nailing eclectic style demands oxymoronic fashion choices, and can sometimes come off chaotic and well, confused. Cole Haan’s new instalment of sneakers, 2.Zerøgrand demonstrates the exact opposite. An intrepid blend of dapper flair and sporty confidence, the drop features a collection of nifty footwear, perfect for any debonair street-style jock.

Following the
debut of Zerøgrand in July 2014, the American lifestyle brand has upped their game by introducing a 360° platform design, making the 2.Zerøgrand the most advanced lineup of Grand products to date. Anatomically contoured to the human foot, every aspect of 2.Zerøgrand boosts flexibility and comfort, rivalling top-of-the-line running shoes. 

“2.Zerøgrand is the ultimate in 360° design and innovation combining traditionally crafted dress oxford detailing with modern performance engineering. From the wingtip laser-cut detailing to the Grand.ØS motion outsole and everything in between, 2.Zerøgrand works harmoniously for unrivaled flexibility, superior cushioning and reduced weight,” said Scott Patt, VP of Innovation & Design at Cole Haan.

A nod to the timeless wingtip oxford, these kicks are equal parts spiffy and equal parts trendy, making them an infallible addition to your smart-casual wardrobe. Rendered in directional shades such as dusty pink, taupe, cobalt, and steel grey, these sneakers are sure to garner compliments.

The 2.Zerøgrand Collection will be available in stores from 20 August onwards at Paragon, #02-11 and Suntec City, North Wing, #01-473.