Love Coach? Here's how your shopping experience is about to change with Coach Create
It's all about you
Long-time Coach devotees will be able to attest to its evolution under the appointment of creative director Stuart Vevers. Once a coveted American name, Coach experienced the trough to its peak in the years before Vevers came aboard in 2013, but hereafter, is the tale of a heritage brand that's gunning for its next heyday by adopting a quirky new 'tude and the mantra of getting personal with shoppers.
Coach Create — a series of personalisation and customisation services — invites customers to get hands on. Beginning with 'Accessorise It', a range of charms and bag straps to bedeck your accessories with, it then scales up to 'Personalise It', the option of purchasing a hangtag embossed with a stamp or initials of your choosing. While the latter was already available via the brand's existing Craftsmanship Bar unveiled late last year, here's where it gets even better: 'Customise It' is an all-new initiative that allows one to dictate the details and colour scheme of their chosen bag model. How's that for getting involved?
'Personalise It' and 'Accessorise It' under Coach Create is available from October 2017. The brand will roll out its 'Customise It' service from February 2018.