Charles & Keith's new sustainability strategy: Five ways the Singaporean shoemaker aims to be a sustainable industry leader
Ecologically-sound and ethical business practices are hot-button topics that, to put it mildly, the fashion world hasn't taken much convincing action on. To be fair, sustainablility is such a multifaceted consideration that it's hard to know where to begin (although that should never be a deterrent).
Singaporean accessories brand Charles & Keith is shooting for the stars with its new sustainability program, which, in addition to being surprisingly detailed, also encompasses hitherto-neglected corporate/HQ environments. Ever the optimists, we wish C&K well with their ambitious goals; and, to track the progress of their promises, we've compiled a list of their five most quantifiable, short-term objectives below.
— Charles & Keith's Singapore-based offices and stores will halve paper usage. Although this may seem trivial, and most would consider plastics and liquid chemicals a greater environmental concern, consider this: while paper is recyclable, complacency around this fact can lead to easily-avoidable waste.
— Starting with one working day per year for each employee, Charles & Keith aims to contribute a total of 15,000 employee hours per annum to community-based volunteering efforts.
— All of Charles & Keith's Chinese manufacturing facilities will disclose their environmental impact on the non-profit, Institute of Public & Environmental Affairs (IPE) website. The IPE has, since its foundation 2006, compiled extensive records on China's pollution status by region, in partnership with various government departments.
— Charles & Keith's product packaging will be plastic-free.
— All paper product packaging, meanwhile, will be made from recycled and reclaimed material, as well as virgin paper that is certifiably not produced from high conservation value forests. High conservation value forests are designated by the Germany-based non-profit Forest Stewardship Council (which, it must be acknowledged, has been previously accused of greenwashing).
Find out more about Charles & Keith's new sustainability strategy here.