Watch: The making of Chanel's most coveted bags

From zero to hero

Text: Andrea Sim

Peek behind atelier doors to see the Boy, Gabrielle and 11.12 come to life

Chanel has been on a roll lately with regards to affording glimpses of its closed-door moments. First came the teaser to Coco's Rue Cambon apartment; reknowned to be media-shy, it saw light as the backdrop of a spring/summer 2018 handbag campaign with Kaia Gerber. Now, the ateliers. Grounds few outsiders have privilege of treading upon features in the maison's latest video.

Spotlighting the seasonal iterations of the Boy, Gabrielle and 11.12 bags, it captures the making of accessories from start to finish. Above, fabric, leather and hardware take shape for all to see.  

Discover more of Chanel's ateliers.

Related articles

Buro 24/7 Selection

Leave a comment