ICYMI: Chanel unveils a new face, Burberry's second Gosha collaboration, Maison Margiela's curious couture accessories

ICYMI: Chanel unveils a new face, Burberry's second Gosha collaboration, Maison Margiela's curious couture accessories

Fashion by the 'gram

Text: Andrea Sim

Image: Instagram | @burberry,

2 - 8 July

1. Burberry releases a second Gosha Rubchinskiy collection
It was just earlier this year Gosha Rubchinskiy expressed that a new creative direction is underway, stating that the brand would no longer be "as you've known it". Despite this, Rubchinskiy has been busy rolling out collaborations with both Burberry and Adidas for the better part of 2018. Its latest Burberry drop is now available at Dover Street Market Singapore. 



2. Sankuanz puts its stamp on Puma sneakers
Young fashion labels have been looking to sportswear giants for the footwear to their clothing. Liam Hodges anchored his with gritty Fila kicks at the recent London Men's Fashion Week, while Chinese brand Sankuanz had a strong showing with Puma's Cell Endura and RS-X sneakers. 



3. Maison Margiela thinks out of the box at couture week 
We all know that John Galliano and the adjective 'boring' are not one to cross paths, which explains how Maison Margiela made headlines shaking the snowglobe this sleepy couture season. The iPhone strapped to a model's leg below is just the tip of the iceberg, with virtual reality goggles and what looked like a sleeping mat adding to the buzz.



4. Burberry announces a collaboration with Vivienne Westwood
Riccardo Tisci's first public order of the day at Burberry is not going unnoticed. Continuing the brand's recent culture of cross-pollinating with other notable designers, Tisci has picked Vivienne Westwood's maverick voice and past designs for a co-collection due in December. 



5. Chanel names Penélope Cruz as brand ambassador and campaign girl
Joining the stable of esteemed personalities officially repping the brand — Pharrell Williams, Kristen Stewart and G-Dragon to name but a few — is actress Penélope Cruz, whose first house campaign is to be the face of Chanel's cruise 2019 collection.



6. Diet Prada calls out Christian Dior Couture for poor tailoring
An extremely weighty statement to make about one of couture's luminaries, but backed up by many visual receipts in Diet Prada fashion. Scroll for the full picture. 



7. Vetements pokes at tourist souvenirs 
First lighters, now monuments. In what was generally a positively reviewed collection after a few lack lustre seasons, the ever subversive Vetements turned Paris' most identifiable souvenir — those metal Eiffel Tower keychains — into the heel of a shoe. We foresee it becoming the season's money street style shot.



ICYMI, catch up on the previous week.