Calvin Klein Underwear rolls out new classics with Calvin Klein ID
Who are you wearing?
The buzz surrounding Calvin Klein since Raf Simons crossed the pond is unreal. From the launch of a by appointment only made-to-measure service to a directional runway debut, in comes the chief creative officer's next decree: A refurbish of the iconic underwear line — of which represents the CK brand to households the world over.
Apart from a subtly tweaked logo accomplished in partnership with English graphic designer, Peter Saville (the eye behind record sleeves of greats the likes of Joy Division, Goldie and Pulp no less), our go-to undergarment now comes spun in micro-cotton and microfiber for heightened comfort. While briefs and boxers in timeless hues of black, navy, white and grey remain the mainstay for men, expect an aesthetic revamp of ladies' bodysuits, underwear and bralettes.
"It's a celebration of Calvin Klein's iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art," said Simons. BRB, we're just placing a bulk order on Amazon.com, stat.