A glimpse inside the Buro Fashion Forward Initiative event with Farfetch in Paris
The Buro Fashion Forward Initiative (BFFI) has come a long way since its beginnings in 2014. Conceived to rally and provide exposure for promising, young designers from Russia and The Commonwealth of Independent States (CIS), this year marks the first time the project has gone global — opening its doors to talents the world over.
Joining forces with Farfetch for the second year running, the programme will see a handpicked set of up-and-coming designers work on capsule collections under the eye of Candice Fragis, Farfetch's buying and merchandising director. The lucky crew will have the opportunity to present at Paris Fashion Week FW18, and their collections sold exclusively on Farfetch.com thereafter. This year's leitmotif, seeks to unite people of all creeds.
"Our theme this year is football, as we are paying tribute to the upcoming football world championship in Russia in 2018. The designers will showcase their own approach to a perfect sports kit. Just like fashion, football gives people from all over the world an opportunity to be united, find a real joy, and follow their dreams," explained Miroslava Duma, founder of Buro 24/7 and the BFFI.
To celebrate the global milestone — and at the same time, convene a meeting of minds by gathering the industry's movers and shakers under one roof — the Hôtel de Crillon played host to the Bur0 x Farfetch dinner during Paris Fashion Week. The venue housed no less than 15, 000 green and black carnations laid across the dinner tables (see above) — conceptualised by Roman Kovalishin, creative director of Visionär Studio. Business of Fashion's Imran Ahmed, Vetements' CEO Guram Gvasalia, editor of W magazine Stefano Tonchi, designers Gabriela Hearst and Edgardo Osorio (of Aquazzura), and models Arizona Muse and Jasmine Sanders were all in attendance.
Here, an insider look at the BFFI event in Paris:
The final list of designers under BFFI 2017 is to be confirmed. Catch up on all coverage from Paris Fashion Week spring/summer 2018.
Buro 24/7 Selection
Buro 24/7 Selection