Buro 24/7 announces new CEO and relocation of global headquarters to London

Buro 24/7 announces new CEO and relocation of global headquarters to London

A new day

Text: Buro. Singapore

Buro 24/7 welcomes Nick Smith as CEO, along with new additions to the leadership team at its global headquarters in London

Buro 24/7 is proud to announce its latest developments as a global brand at the cutting edge of fashion and lifestyle digital media. The Buro 24/7 global headquarters has now relocated to London, and the opening of its Great Marlborough Street offices signals the arrival of Nick Smith as incoming CEO. Smith will oversee all operational and commercial activity for the group, whose portfolio includes Buro 24/7 digital media platforms and offline brand extensions in 11 different markets, a majority stake in influential fashion industry magazine, System, plus the launch of the group's creative and content marketing services agency in 2018.

Smith joins the Buro 24/7 group from Sydney, Australia, where he held the position of Prestige and Lifestyle Director for News Corp Australia, overseeing nine of the company's brands including licenses for Vogue Australia, GQ Australia and Buro 24/7 Australia. He most recently launched the successful News Prestige Network, which delivered an innovative suite of commercial solutions for luxury advertisers to reach affluent audiences through data, digital, content, social and experiential services. Smith had previously been the much-respected Editor-in-Chief of GQ Australia, with a five-year tenure that saw both commercial and audience growth of the brand.

Smith, along with System's co-founders Elizabeth von Guttman, Alexia Niedzielski and Jonathan Wingfield, will drive the expansion of the luxury fashion and lifestyle destination, Buro24/7, into new markets and increased cross-platform investment in the System magazine brand, a global name that has found success celebrating the fashion industry and its impact on the world. The new leadership team will also launch a creative and content marketing division offering strategy, creation and distribution services for fashion and lifestyle clients on a global or regional basis.

"I'm delighted to join Buro 24/7 with a new home in London," said Smith. "It's a company of assets with immense potential for expansion in the luxury, fashion and lifestyle categories around the world. What's most exciting is the depth of talent across the Buro 24/7 network, be it in editorial, creative or technology, that will allow us to take the company to the next level. 2018 marks an exciting new era for the group."

Von Guttman added, "We're excited for the new leadership and expertise that Nick brings in brand dynamism, audience and commercial growth. With this new leadership team in place, along with our expansion plans for Buro24/7 and System, plus the creative and content innovation offered to clients through our agency, we have a winning formula for success."

Notable new appointees to the London headquarters include Digital Director Matt Jones and Digital Creative Director Patrick Waugh. Jones joins Buro 24/7 from public relations agency KCD and was previously longstanding Head of Digital at the Dazed group. Waugh, after a background in magazine art direction at Pop and Arena Homme +, has since been the Head of Brand Creative and Content across Topshop and Topman. Lesley Czuma also joins the team as Expansion Director. Czuma brings a wealth of international experience to the group, having held executive level marketing and business development roles in China, Germany and Russia. All new executives join Nick Smith in their roles immediately.