Buro 24/7 launches in Mongolia
Building an empire
On 3 July, Buro 24/7 officially launched its ninth edition in Mongolia, with an event graced by Russian Buro 24/7 founder Miroslava Duma. Held at the newly opened Shangri-La Hotel Ulaanbaatar, the event was well-attended by the movers and shakers from the capital including politicians and leaders from the country's business, arts, culture and fashion sectors.
Russia and Mongolia have a long history — the arts, languages, traditions and cultures of these neighbouring countries have been intertwined for almost a whole century. This blending of cultures was perfectly captured in the much-coveted invitations that came in the form of Russian matryoshka dolls painted in traditional Mongolian patterns by Mongolian artists.
In addition to attending the launch, Miroslava Duma and Buro 24/7 Russia's brand manager Ekaterina Darma toured the city, visiting historical sites like the main Chinggis Square, The National Museum of Mongolian History and the Gandan Monastery.
Like its sister editions, Buro 24/7 Mongolia, which is headed by editorial director Odgerel Odonkhuu, will report on the most important and interesting developments in fashion, arts and culture. It will focus especially on introducing the fascinating, traditional lifestyle aspects of Mongolia to the world.
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