Kris Wu lends his tattoos and lyrics to a collaboration with Burberry
A lasting impression
When Chinese-Canadian singer and actor — previously part of K-pop superband EXO — first pledged allegiance to Burberry, it started small. The Brit label first had Wu walk their runway in January 2016, and then they ushered him on board later in the year to cherry pick items from their collection to be campaigned as his 'favourites'.
This second liaison offers more heart, soul and synergy by far.
Wu's spirit is most palpable in the collab's casualwear spanning sweatshirts, sweatpants, hoodies and a rucksack that bear his tattoos and song lyrics, as well as graphic tees and checked button-downs cut large to reflect his personal style. Completing the range are key items from Burberry's latest runway collection and house classics — such as the tartan plastic outers from September 2017, and a leather jacket and car coat.
Transcending style, Wu's latest track alludes to his alliance with Burberry in its song lyrics; at once tell-tale of a relationship more than skin deep, and a nod to Burberry's keen involvement in the music industry.
B.M by Kris Wu:
The Burberry x Kris Wu collection will be available at Burberry boutiques from 16 December.