This bridal e-tailer sells pre-loved and designer sample dresses to help eradicate child marriage
If love is about good karma, bridal social e-tailer, Brides Do Good is the platform where this proposition comes true. Founded by Chantal Khoueiry, this social enterprise offers brides-to-be the opportunity to purchase dreamy pre-loved and sample designer wedding gowns at an affordable price while helping eradicate child marriage.
"Around the world, 15 million girls are married before the age of 18 every year. That's one in three in the developing world, or close to 38,000 girls a day. They don't get to choose their husband or their future. Their education stops, and no one protects them from violence. Many girls get pregnant before their bodies are fully ready, and around 70,000 a year don't even survive labour", explains Khoueiry.
Working together with organisations, Plan International and Too Young To Wed, Brides Do Good is investing in innovative local programmes to empower girls and educate communities — in hopes of ending child marriage by 2030, a sustainable goal the United Nations intends to achieve.
Inspiration struck Khoueiry when a friend revealed that she had spent thousands for a gown destined to be worn only once. She thought of the millions of wedding dresses hanging unused in wardrobes and connected them with the life of millions of little girls, which in return lead her to the idea of giving gowns a new and meaningful purpose.
Stocking designers such as Valentino, Marchesa, Oscar de la Renta, Temperley London and Alexander McQueen among others, this is one social e-tailer that can make the dream of a bride come true and endow little girls with their right to a better life.
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