Breaking: Tory Burch is launching Tory Sport in time for Fall
The American brand is set to launch an athleisure arm Tory Sport come Fall this year. For the uninitiated, the feminine and occassionally bohemian sensibilities of their offering might seem incongruous with a sporting line, but in actuality, it's a step that is only natural for the desginer and CEO to take. Burch is an avid surfer and tennis player, and Tory Sport is born out of her frustration with the existing sporting gear on the market. “The good stuff just seemed to have disappeared,” she said in an interview with Vogue. “To go running, I was still wearing the same shorts I have from college.”
Hardly capitalising on the booming trend of sports-inspired clothing, Tory Sport is geared towards those that are actually active — performance wear for tennis and water sports will be available, and further down the line, golfing attire. Tagged on to that, are pieces designed to be thrown on before and after gym sessions.
If you're wondering what the aesthetic of the line will be like, here's Burch with a clue: "What a lot of sports brands lack is femininity, unless it's a garish femininity in the form of exposed body parts and neon colors. I was thinking more The Royal Tenenbaums," she revealed in the Vogue interview.
Tory Sport will first hit the shelves in a pop-up at the downtown Manhattan Tory Burch store during New York Fashion Week this September, and the line will get its own boutique on Fifth Avenue a few months later.
For more information, check out the line's Instagram handle @torysport.
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