It's official: Lanvin welcomes new artistic director Bouchra Jarrar

It's official: Lanvin welcomes new artistic director Bouchra Jarrar

Bonjour, Bouchra

Text: Andrea Sim

Image: Instagram | @buro247kz

Lanvin announces French-Moroccan couturier, Bouchra Jarrar, as the house's newly appointed artistic director

It's taken close to five months for the French maison to appoint its new steward; and the person filling Alber Elbaz's shoes, Bouchra Jarrar, is the furthest from a high-profile name that stirs immediate shock value. But, that doesn't mean that she fails to wield an impressive resumé.

Formerly the director of the Lacroix
haute couture studio, Jarrar also spent a decade under Nicolas Ghesquière's wing at Balenciaga, before moving on to launch her eponymous couture label. She is to present her inaugural collection for Lanvin by the upcoming spring/summer 2017 shows at Paris Fashion Week this September.

"Her timeless style is in keeping with the style and values of our company. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity to the house," Lanvin's chief executive officer Michèle Huiban affirmed.

As we toast to the genesis of an era and a new chapter in the house's leadership, we leave you with Jarrar's sentiments: "It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time."

Related story:
Alber Elbaz leaves Lanvin: The 10 best moments of his career
Show reviews: PFW fall/winter 2016 — Day 3